In 2022, in celebration of its 50th anniversary, the Spanish Public Company Enusa decides to renew its identity with the aim of creating a brand to stand out positively and instill a sense of security, trust, and closeness.
To achieve this, they open a public competition for the design of their visual identity, which should consist of a logo, a graphic element, or visual composition that identifies Enusa and allows projecting the values of the brand identity through the development of the graphic identity and the typographic, chromatic, and graphic compositions that shape it. Our studio wins this competition and ultimately develops the complete brand identity throughout the year 2023.
Creative Direction, Logo Design, Visual Identity, 2D Motion Graphics: Cristina Kirilova
3D Motion Graphics: Darel Roja
3D Interior Design and Rendering: Iván Kirilov
Photography: Claudio Monge
Video Voiceover: Ainhoa Miguel
Enusa has been supplying enriched uranium to electric companies that own nuclear power plants for over 50 years. However, despite its long history, it lacked a well-defined brand identity. Over time, multiple logos from different periods coexisted, which created a sense of inconsistency and diminished the company’s professional image.
This fragmented visual presence made it challenging for Enusa to project a cohesive and trustworthy image to its stakeholders, resulting in confusion both internally and externally.
With this visual identity revision, the company aims to establish itself as a leader in the nuclear and environmental sectors, reflecting its future direction and embodying its core values: Safety, Environmental Protection, and Sustainability. The goal is to create a brand that stands out positively and generates trust and closeness.
These concepts are represented throughout the entire identity, both visually and verbally, as Enusa seeks to connect and communicate its commitment to environmental concerns, responsible nuclear waste management, and ecological stewardship.
Thank you so much for stopping by! If you enjoyed the project, I would greatly appreciate it if you could give it a like. Your feedback would also be fantastic, as it helps me continue learning and improving. If you need assistance with your brand and are interested in a rebranding like this, please don't hesitate to reach out!
